Search Engine Optimization (SEO) he goal of SEO is to get a business to rank higher in Google search results, ultimately increasing search engine traffic to the business’s website. To accomplish this, SEO marketers research words and phrases consumers are using to look for information online, and use those terms in their own content.
According to leading SEO software “Beginners Guide to SEO,” SEO encompasses many elements, from the words on your sites to the way other sites link to you on the online to how your website is structured.